Tuesday 15 October 2013

Denim - cotton - Market Research - A/W 2013


 
Miss Sixty - Autumn/Winter 2013 Lookbook

London Fashion Week - Denim & Jeanswear 2013-2014 Fall Winter Womens Runways II: Designer Denim Jeans Fashion: Season Collections, Runways, Lookbooks and Linesheets
London Fashion Week - Denim & Jeanswear 2013-2014 Fall Winter Womens Runways II: Designer Denim Jeans Fashion: Season Collections, Runways, Lookbooks and Linesheets
James Long a/w 13

London Fashion Week - Denim & Jeanswear 2013-2014 Fall Winter Womens Runways II: Designer Denim Jeans Fashion: Season Collections, Runways, Lookbooks and Linesheets
Peter Jensen a/w 13


          Jessica Ang
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  • ISKO™ Design Denim (Front)

  • Nobody Denim A/W 2013
    Nobody Denim's A/W 2013 campaign featuring models Halcyon and Jack Vanderhart.


    G-Star at Denim Nation, Dublin



    Irish owned denim company: Sonas Denim


    It later came to represent protest and rejections of conformity. Worn by teenagers and young adults they were often refused admission to movies, restaurants and other everyday haunts when wearing them.  But the trend grew and during the 1960’s wearing blue jeans become more acceptable and by the 1970’s they were truly established as a fashion trend. The 80’s brought with it “designer jeans” and denim took to the catwalks.

    In the 1950s Gene Autry brought jeans to great fame as Cowpoke, freemason, patriot, film star, media mogul, baseball tycoon, C&W behemoth. During a one-hour appearance at Gimbel’s department store in Manhattan, Autry signed 1,351 autographs, shook 5,439 hands and sold 4,297 pairs of his own-brand jeans.

    In 1980 15 year old Brooke Shields caused controversy by appearing in a Calvin Klein jean advertisement with the slogan "You want to know what comes between me and my Calvins?" she asked. "Nothing." 


    rugged cotton twill textile, in which the weft passes under two (twi- "double") or more warp threads. This twill weaving produces the familiar diagonal ribbing of the fabric, which distinguishes denim from cotton duck.

    Denim jeans with wear and tear
    It is characteristic of any indigo denim that only the warp threads are dyed, whereas the weft threads remain plain white. As a result of the warp-faced twill weaving, one side of the fabric shows the blue warp threads, the other side shows the white weft threads. This is why jeans are white on the inside and what makes denim's fading characteristics unique compared to every other fabric.

    Denim was traditionally colored blue with indigo dye to make blue "jeans", though "jean" then denoted a different, lighter cotton textile; the contemporary use of jean comes from the French word for GenoaItaly (Gênes), where the first denim trousers were made.

    Dry or raw denim, as opposed to washed denim, is a denim fabric that is not washed after being dyed during its production. Over time, denim will generally fade, which is often considered desirable. During the process of wear, it is typical to see fading on areas that generally receive the most stress, which includes the upper thighs (whiskers), the ankles (stacks) and behind the knees (honey combs).
    After being crafted into an article of clothing, most denim is washed to make it softer and to reduce or eliminate shrinkage, which could cause an item to not fit after the owner washes it. In addition to being washed, non-dry denim is sometimes artificially "distressed" to produce a worn look.
    Much of the appeal of factory distressed denim is that it looks similar to dry denim that has, with time, faded. With dry denim, however, such fading is affected by the body of the person who wears the jeans and the activities of his/her daily life. This creates what many enthusiasts feel to be a more natural, unique look than distressed denim.

    "Selvage denim" refers to a unique type of closed selvage (derived from the Latin Salvare, meaning "to secure, to make safe") that is created using one continuous cross yarn (the weft) that is passed back and forth through the vertical warp beams. This is traditionally finished at both edge with a contrast warp, most commonly red which is why sometimes this type of denim is referred to as "Red Selvage". This process is only possible using a Shuttle loom.

    Shuttle looms weave a narrower 30 inch fabric, which is on average half the width of the more modern shuttleless Sulzer looms (invented in 1927 by the Sulzer brothers) and thus a longer piece of fabric is required to make a pair of jeans

    To maximize yield, jean were traditionally made with a straight outseam that utilised the full width of the fabric including this edge. This became not only desirable but since the production of wider width denim, a mark of premium quality as when worn with a turn up the two selvages where visible rather than an unattractive overlocked edge.

    Rope dye is considered the best yarn dyeing method as it eliminated shading across the fabric width, although the alternative slasher process is cheaper as only one beaming process is needed (in rope dyeing, beaming is done twice)

    Stretch denim usually incorporates an elastic component (such as elastane) into the fabric to allow a degree of give in garments. Only a small percentage is required within the fabric (approximately 3%) to allow a significant stretch capacity of around 15 percent. But this will reduce the life span of the product.

    Balmain 2014 Cruise Collection
    House of Holland - 2014 Cruise Collection

    _UMB6725.450x675
    Barbara Bui 

    jeremy-scott-denim-ensembles-runway-spring-2012
    Jeremy Scott Spring 2012

    Devergo' 2013-2014 Fall Winter Ad Campaign - Autumn Fashion Denim Jeans Catalogue - Cruisers and Modern Hobos: Designer Denim Jeans Fashion: Season Collections, Runways, Lookbooks and Linesheets
    Devergo' 2013-2014 Fall Winter Ad Campaign - Autumn Fashion Denim Jeans Catalogue - Cruisers and Modern Hobos: Designer Denim Jeans Fashion: Season Collections, Runways, Lookbooks and Linesheets
    Devergo’ 2013-2014 Fall Winter Ad Campaign


    Junya Watanabe - Havana,Dublin
    Junya Watanabe patchwork jeans (front view
    €790



    AAn Irish blogger on the denim trend: http://www.helpmystyle.ie/trend-watch-distressed-denim

    Street_Style_0007
    Adam Faulkner – Sales Assistant, The Rage
    Wears: T-shirt by Penneys, shorts which he made himself from an old pair of jeans, Size shoes and shades also from Penneys.
    His favourite place to shop is Tahiti in Georges’ Street Arcade, Dublin.

    AGE: 18
    HOMETOWN: Galway, Ireland
    WHAT SHE'S WEARING: "I'm wearing a denim jacket from Urban Outfitters, a Jay-Z racer top from Primark, tinted sunglasses from TJ Maxx, Doc Martens, and earrings from Miss Selfridge."
    KEEP IT CASUAL: "I like effortless looks with a bit of edge. I love Urban Outfitters and vintage stores, though I'll shop anywhere that suits my taste."

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